THE ALLOY  |  KING OF PRUSSIA, PA

Located in the heart of King of Prussia, PA, the Alloy stands at a crossroads where historic meets modern, where high fashion encounters industrial production, and where the curious traveler finds local flavor. At the Alloy, the fusion of these things created something great that the brand, ownership, and design team embraced to transform this property.  HVS Design and Nehmer provided Branding, Interior Design, and Architecture services for the renovation of the property from a Doubletree to a soft-branded Doubletree.  The branding package included logo suite, typography, color palette, and collateral design.